“A couple of years ago we underwent a major rebranding for our company. We interviewed a number of potential brand design professionals and we choose Elena MacGregor because we were able to connect on a very personal level. She was an excellent listener, made our entire team feel like they were part of the process and delivered outstanding branding options for us to choose from. The feedback we have received on our new designs has been outstanding. We are proud of the growing body of beautiful branding pieces we are able to pull together to tell our story. We would recommend Elena in heartbeat and continue to utilize her services.”

“Elena has played a critical role in helping us bring our brand to life. She is diligent in her process and we never felt rushed but rather that she was committed to helping us “get it right”... and get it right she did!  The end product is amazing and we are thrilled. We highly recommend her services.”

Blue Square Design (fr Rivera Design) understands that a great looking website or beautifully designed marketing materials are not the only elements that make a business look good. Under the direction of Elena MacGregor, I learned that creating an outstanding brand requires a commitment to go deep; to build a strategy and get into the mindset of one's own customers who really know the truth about what you offer. Elena was able to extract very specific information from my clients that was directly applied to the revamping of my brand. Her in-depth competitive analysis was another reason that she was able to create my own, unique brand identity. There are many people who have the same type of business as me, but now I feel that I have successfully differentiated myself, thanks to Blue Square. Above all else, Elena has the ability to help her clientele bring out the best in themselves so that one's individuality and personality shines through in the end result. If you are ready to listen and commit to her ideas, you will achieve the results you want and a brand that you are proud of.

"5 years after opening our new health centre, we felt that the branding we originally went with no longer represented us. Elena from Blue Square (fr Rivera Design) sat down with us to first determine our core values and identity, then what direction we wanted to go in the future, and even helped us to put together a questionnaire for our clientele to provide valuable feedback. With all this, she began to chart a course on our new look and brand, and she led the process through various versions before arriving at the right colours and imagery. We did a full package of rebranding, website look, signage, posters, stationery, and uniforms. Blue Square Design was an irreplaceable partner in helping Elign Health Centre arrive at the right products from the right suppliers, and we would recommend their services to any business wanting to look professional and get ahead of their competition, all at a reasonable cost. Thank you Elena and Blue Square Design for your great work! My clients love our new look, we have had an upsurge in online referrals. The brand now more closely matches our business model and facility so it has had a positive effect on staff and our overall reputation."

"Elena was (and is) a pleasure to work with. We were first drawn to Elena's work through her 'Inukshuk' branding for the 2010 Winter Olympics. Elena helped us through a successful branding process for our landscape architectural business. Not only were her solutions creative and artistically inspired, Elena's approach was very thoughtful and considerate of our needs. Elena helped us see our firm through our client's eyes which was very helpful.
The final results of her work are much more than just a pretty logo. We now have a company philosophy, a good understanding of our value proposition, and a full set of graphic standards to accompany our web page that we are very proud to share with our clients. I would recommend Elena to anyone in need of a graphic artist or a branding expert."

"I recently hired Blue Square Design to design and develop a new website for my company Quality Home Inspections Ltd. I have hired them many times over the years to assist with our graphic design needs and always find them to be innovative, prompt and easy to work with. Design and development of our new site was no different. We needed a site that was fresh and updated and still recognizable as Quality Home Inspections. Elena demonstrated a great amount of patience and willingness to always go the extra mile to make something right. I am exacting in my demands and Elena continually came up with new and refreshing ideas and always with a good balance of humour, candor and experience. Our new website is inviting, clearly laid-out, professionally designed and reflects who we are. With the Search Engine Optimization that our new site allows we are seeing increased traffic to our site, getting great feedback from our site visitors, as well as more business opportunities." Thanks Elena!